Sony BRAVIA 55 Inch 4K Ultra HDR Full Array Cognitive Processor XR LED Google Smart TV XR55X90J
Sony BRAVIA 55 Inch 4K Ultra HDR Full Array Cognitive Processor XR LED Google Smart TV XR55X90J
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Driven by human intelligence, defined by 4K contrast
Powered by our Cognitive Processor XR, this TV takes 2K signals close to true 4K quality for incredibly real and immersive viewing. XR 4K Upscaling accesses and utilizes a vast amount of data, analyzing patterns in scenes and recreating subtle details
World’s first cognitive intelligence TV
Our BRAVIA XR™ TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene.
4K XR Super Resolution
XR Super Resolution detects individual objects in a picture and reproduces virtually real world textures on screen. Our BRAVIA XR processor precisely analyses and processes data to power 4K pictures with four times the resolution of Full HD to enrich scenes with real world detail and texture.
Whatever the content or source, you'll enjoy entertainment close to 4K resolution with XR 4K Upscaling. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures. See details such as naturally defined animal fur and sharply outlined rock.
4K XR Smoothing
XR Smoothing creates smooth, natural 4K pictures as you watch, without the “banding” that can occur on other TVs. Scenes are reproduced with thousands of tones, shades and gradations, making them look incredibly real.
Turn any sound into a truly immersive experience
Advanced speaker technology with our Cognitive Processor XR turns any sound source into an immersive sound experience. Hear sound more clearly and accurately, whatever you’re watching. Enjoy your entertainment in a whole new way with sound and picture in perfect harmony.
Enjoy deep, natural, beautiful pictures from any angle with minimal light reflection. Our revolutionary processor uses human perspective analysis to cross analyze and optimize hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED panel, this technology delivers ultra realistic pictures full of lifelike contrast.
See colours that are natural and beautiful to the human eye. The Cognitive Processor XR enables our unique display to access a wider palette and reproduce each colour with the subtle differences seen in the real world. With extended hue and saturation, vivid shades and realistic texture can be seen in the flowers. Even pale colours look realistic.
XR Triluminos Pro™
Powered by our Cognitive Processor XR, this TV reproduces colour in a way that humans find beautiful. See a wider palette of colours with an enhanced range of hue and saturation, allowing natural shades and precise details to be seen, even in dark scenes.
XR Contrast Booster
By precisely balancing light output across the screen, dimming some areas and boosting others, XR Contrast Booster adjusts brightness for higher peaks in glare and deeper blacks in shadow. As bright areas are brighter and dark areas darker, scenes look more real with extra depth and detail
XR HDR Remaster
With XR HDR Remaster, this TV can detect each object on screen, analyze its colour and adjust contrast for even more realistic pictures. Object-based processing, powered by BRAVIA XR, takes precision to a whole new level by adding adjustment of hue, saturation, brightness, motion vector, bandwidth and more. The result is exceptionally real scenes with greater depth, lifelike textures and natural colours.
Feel breathtaking contrast, just as in real life. Our Cognitive Processor XR cross analyses data, enhancing pictures in the same way that the human eye focuses for real life colour and depth. With XR Contrast booster, bright areas are brighter and dark areas darker - no more details overwhelmed by shadow or lost in blown-out highlights.
XR Motion Clarity
On some screens, sports and fast action scenes can seem to go by in a blur. Our latest LED XR Motion Clarity™ technology keeps everything smooth, bright and clear. Each ‘blink’ is individually controlled and its duration optimized, while brightness is boosted when needed, so you won’t miss a thing.
Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity™ cross analyses data to ensure action stays smooth, bright and clear.
XR Sound Position
For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. With sound positioning tweeters on this BRAVIA XR Full Array LED TV, sound matches precisely with what’s on the screen for a truly immersive experience.
Our Acoustic Multi-Audio™ includes sound positioning tweeters at the back of the TV that enable sound to follow the action for a truly immersive experience.
Get the edge on the competition with BRAVIA. With HDMI2.1 you can get a 120fps frame rate on compatible games, so you’ll have the advantage in shooting, sports and high-performance games with instant on-screen action. You'll also enjoy ultra-smooth gaming with reduced input lag less than 8.5ms with 4K/120fps and dedicated Game Mode.
With BRAVIA XR, everything you watch gets the true surround sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.
Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organized into topics and genres based on what interests you.
3D Surround Upscaling
Our BRAVIA XR signal processing technology enables this TV to reproduce multi dimensional sound for a truly immersive experience. Feel the sound surround you, not only from left and right but also from a vertical dimension. With 3D Surround Upscaling, you can experience the cinematic thrills of latest audio formats such as Dolby Atmos® at home, as well as enjoying vertical surround with content not compatible with Dolby Atmos.
Find your favourite content faster than ever using the power of your voice. With Voice Search, there’s no more complicated navigation or tiresome typing – you just have to ask.
Works with Apple AirPlay / Apple HomeKit
With Apple AirPlay, you can stream video and audio to your television right from your iPhone, iPad, or Mac. Watch movies and shows from Apple TV app, your favourite apps, or even Safari. Share your photos with everyone in the room.
Chromecast lets you cast your favourite videos, games and apps from your mobile device, in full quality, to your Chromecast built in TV. Just one tap of the Cast button on your Android or iOS screen is all you need to supersize the things you love. Cast your content then continue browsing on your phone or tablet.
All your connected devices can be controlled with our smart commander. One button access to video on demand services brings shows and movies into your room in seconds.
Flush Surface design
As the bezel is extremely narrow, your eyes naturally focus on the picture, not what's around it.
On conventional TVs, brightness stays the same regardless of light in a room, resulting in pictures that are too dark or bright. This TV includes a light sensor that optimizes picture brightness to room conditions, boosting brightness in light rooms and reducing it in dark ones so you get the perfect view.
Acoustic Auto Calibration
No matter where you're sitting, this TV detects your position and optimizes sound so you'll enjoy the same sound quality as if you're sitting right in front of the TV. Sound can change depending on your room environment. Curtains, for example, absorb sound while objects in front of the TV can disturb the passage of sound, compromising the quality of what you hear. This TV detects objects and reproduces sound that’s enhanced and optimized to your room.
Netflix Calibrated Mode
This mode was specially developed to enjoy Netflix originals and reproduce the same picture quality on a TV as on a studio evaluation master. With Netflix Calibrated Mode, the creator's vision and intent is faithfully preserved.
This Sony 4K smart TV is IMAX Enhanced certified, meaning it’s optimized for high-fidelity picture and sound. Enjoy a more immersive at-home entertainment experience with IMAX Enhanced picture mode, which takes full advantage of all IMAX Enhanced remastered content.
Connect BLUETOOTH® compatible devices to your TV for easy wire free entertainment. Pair your Bluetooth headphones or earphones with BRAVIA and enjoy TV shows and music in your favourite place - without any disturbances or interruptions.
Dolby Vision® and Dolby Atmos®
Enjoy cinematic thrills at home. Dolby Vision® brings scenes vividly to life for authentic viewing, while Dolby Atmos® fills the room with immersive surround sound.
Enjoy video chat with friends and family on the big screen with GOOGLE DUO
Catch up with your friends and family on the big screen by connecting your TV to a camera. Compatible cameras are available from Sony, Logitech and more.
Beautiful minimalist design that maximizes entertainment
Our minimalist design maximizes the screen and minimizes the bezel so you stay focused on what’s important - the picture. It’s a TV designed for immersive sound too, whether positioned on a stand or mounted on a wall.
- MODEL YEAR: 2021
- SCREEN SIZE (INCH, MEASURED DIAGONALLY): 55 inch
- SCREEN SIZE (CM, MEASURED DIAGONALLY): 139 cm
- DIMENSION OF TV WITHOUT STAND (W X H X D): Approx. 1233 x 711 x 72 mm
- WEIGHT OF TV WITH STAND: Approx. 18.3 kg
- WI-FI STANDARD: Wi-Fi Certified 802.11a/b/g/n/ac
- ETHERNET INPUTS: 1(Side)
- BLUETOOTH PROFILE SUPPORT: Version 4.2,HID (mouse/keyboard connectivity)/ HOGP (Low Energy device connectivity)/ SPP(Serial Port Profile)/ A2DP (stereo audio) 1/ AVRCP (AV remote control)
- CHROMECAST BUILT-IN: Yes
- APPLE AIRPLAY: Yes
- APPLE HOMEKIT: Yes
- RF (TERRESTRIAL/CABLE) CONNECTION INPUT(S): 1(Side)
- COMPOSITE VIDEO INPUT(S): 1(Side, Mini jack)
- HDMI INPUTS TOTAL: 4(4Side)
- BRAVIA SYNC (INCLUDING HDMI-CEC): Yes
- FEATURES SPECIFIED IN HDMI 2.1: 4K120/eARC/VRR2/ALLM
- HDMI AUDIO RETURN CHANNEL (ARC): Yes (eARC/ARC)
- DIGITAL AUDIO OUTPUT(S): 1(Side)
- HEADPHONE OUTPUT(S): 1(Side)
- USB PORTS: 2(Side)
- USB DRIVE FORMAT SUPPORT: FAT16/FAT32/exFAT/NTFS
- DISPLAY TYPE: LCD
- DISPLAY RESOLUTION (H X V, PIXELS): 3840 x 2160
- BACKLIGHT TYPE: Direct(Full Array LED)
- BACKLIGHT DIMMING TYPE: Local Dimming
- HDR (HIGH DYNAMIC RANGE) COMPATIBILITY: Yes(HDR10,HLG,Dolby Vision)
- PICTURE PROCESSOR: Cognitive Processor XR
- CLARITY ENHANCEMENT: Dual database processing, XR 4K Upscaling, XR Super Resolution
- COLOUR ENHANCEMENT: Live Colour™ Technology, XR Smoothing, XR TRILUMINOS PRO™
- MOTION ENHANCER (NATIVE HZ): XR Motion Clarity, Auto mode
- PICTURE MODES: Vivid, Standard, Cinema, IMAX Enhanced, Game, Graphics, Photo, Custom, Dolby Vision Bright, Dolby Vision Dark, Netflix calibrated
- NETFLIX CALIBRATED MODE: Yes
- SPEAKER TYPE: Acoustic Multi-Audio Sound Positioning Tweeter, X-Balanced Speaker
- SPEAKER CONFIGURATION: Full Range (Bass Reflex) x 2, Tweeter x 2
- DOLBY AUDIO FORMAT SUPPORT: Dolby™ Audio, Dolby™ Atmos
- DTS AUDIO FORMAT SUPPORT: DTS Digital Surround
- SIMULATED SURROUND SOUND: 3D Surround Upscaling
- SOUND MODES: Standard, Dialog, Cinema, Music, Sports, Dolby Audio
- OPERATING SYSTEM: Android TV™
- SMART TV: Google TV
- ON-BOARD STORAGE: 16GB
- VOICE SEARCH: (Voice Search)Yes, (Built-in Mic)Yes
- BUILT-IN MIC SWITCH: Yes
- ELECTRONIC PROGRAM GUIDE (EPG): Yes
- INTERNET BROWSER: Vewd
- APPLICATION STORE: Yes (Google Play Store)
- POWER CONSUMPTION: 129 W
- POWER REQUIREMENTS (VOLTAGE/FREQUENCY): 220 V - 240 V AC
- BUILT-IN TUNER: Yes
- WHAT'S IN THE BOX: AC Power Cord, Batteries, Operating Instructions, Quick Setup Guide, Table Top Stand, Voice Remote Control
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Shipping & Delivery
- Dispatch time: IN-STOCK products are usually dispatched in 2-6 hours after receiving order
- Delivery period in Dar es Salaam: Usually Dar es Salaam orders are delivered same working day, unless there is a delay in compiling the order which might move the delivery to next working day
- Delivery period for Up-country Tanzania and rest of Africa: Up-country orders within Tanzania take 2-3 days to be delivered, while orders from other countries in Africa may take 2-5 days to be delivered depending on your location. Please click here to check exact delivery times
- Cash on Delivery C.O.D: Only available for orders below Tshs. 500,000/- in Dar es Salaam, Dodoma, Arusha, Mbeya, Bukoba, Musoma, Tabora and Zanzibar
- Pre-payment methods: Debit/credit card, Selcom, M-pesa, Tigo Pesa, Airtel Money, Bank T.T. For more details on our payment methods please click here